A poster of X-Men: Apocalypse was released and it showed Mystique, portrayed by Jennifer Lawerence, being strangled by Apocalypse, portrayed by Oscar Isaac. Twentieth Century Fox has apologized for this.

“In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in a print form,” Twentieth Century Fox issued a statement.

“Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women,” the statement added.

The questionable scene was seen in the film’s trailers and it comes in the third act of X-Men: Apocalypse. Even in posters and billboards featured the scene, for which it was slammed online. Actress Rose McGowan was vocal about it, as per EW.

Also Read: X-Men: Apocalypse Spoilers: How Quicksilver’s ‘Show-Stealing’ Scene Was Shot [WATCH]

“There is a major problem when the men and women at Twentieth Century Fox think casual violence against women is the way to market a film,” McGowan said to The Hollywood Reporter.

“There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid,” she added.

To note that McGowan was not the only person who was offended by the poster. A New York blogger had posted a photo last month which was featured on a New York subway station. He said in defaced eight pieces of paper that read “ this violence in my kid’s face is not okay.”

While, others too have criticized the ad, including Jennifer McCleary-Sills, who is the director of gender violence and rights for the International Center for Research on Women.

“I’m glad that a bit of a stink has been raised about this and that people are being provoked to think about why this image isn’t OK and why [the studio] could’ve done better,” Sills said to THR.

Also Read: ‘X-Men Apocalypse’ Movie: Why Wolverine’s Role Had to Change

Earlier, it was reported that X-Men: Apocalypse is the last one in the franchise for Jennifer Lawrence. She has ended following her three appearances in X-Men franchise.