Rapper Wiz Khalifa has announced his plans to launch his own marijuana line including one to be called Khalifa Kush.

The rapper is collaborating with Colorado-based RiverRock Cannabis in his first foray into the regulated cannabis industry.

“These products have taken years to perfect,” the 27-year-old rapper said in a statement published in Hip Hop Wired. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”

During a recent interview with Power 105.1’s Angie Martinez, Khalifa made a strong case in favour of weed, suggesting that marijuana should be regulated in the same way as alcohol.

Marijuana was recently legalised in the US states of Alaska, Colorado, Oregon and Washington, while other states have decriminalised it or allowed the use of medical marijuana.

In June 2015, Khalifa plead guilty to possession of drug paraphernalia in Texas to avoid further jail time.

The growing list of celebrities who have endorsed and developed marijuana ranges include Snoop Dogg and Willie Nelson.

Other celebrity weed lines:

  • Snoop Dogg: Leafs By Snoop
  • Willie Nelson: Willie’s Reserve
  • Wiz Khalifa: Khalifa Kush
  • Melissa Ethridge: Wine Tinctures (cannabis infused wine)

Recently, Khalifa got into trouble when he tweeted “KK” which is a reference to his line of weed. Kanye West understood it as a dig aimed at his wife, Kim Kardashian. The Twitter word war lasted for a day or so, but the two spoke recently and worked out their differences.

The rapper has been very vocal with his love for weed as he mentions it in many of his songs and in his upcoming album to be titled “Rolling Papers 2: The Weed Album.”

The partnership between Wiz and RiverRock was announced on February 4, and is the second partnership the “Black & Yellow” star has struck that speaks to his well-known affinity for marijuana. Already partnered with RAW rolling papers, Wiz’s RiverRock Cannabis connection takes things a full step further.