Seth Rogen is producing a live-action movie based on Martin Handford’s “Where’s Waldo?” books. MGM has the rights for Handford’s Waldo since 2011 and the studio has signed Rogen as well as Evan Goldberg to produce.

The Hollywood Reporter informs that Rogen and Goldberg are in talks to produce the live-action movie for MGM through their own banner —Point Grey. Classic Media, who owns the franchise rights to the books, will collaborate with MGM on the production.

According to Slash Film, the movie version of “Where’s Waldo” will be written by screenwriters Kyle Hunter and Ariel Shaffir. The concept behind the “Where’s Waldo” books are very simple. Readers are tasked to find Waldo, a lanky character with simple bobble hat, glasses, and wears a red and white striped shirt. Through various illustrations, Handford transported Waldo across the world and throughout time.

Rogen and Goldberg will be elaborating on this idea of Waldo’s time travel while making the movie. According to Inquisitr, the plot focuses on Waldo who accidentally activates the time machine and has to find a way back to the love of his life, Wilma.

“Where’s Waldo” jumped to popularity in the nineties. The world became so obsessed with finding Waldo that there was also a television series about it, states Indiewire. Additionally, there were books, calendars and even video games—everything that fans could get their hands on just to find Waldo.

Seth Rogen is known for lending his voice as Mantis in “Kung Fu Panda.” He will also seen in “Neighbors 2: Sorority Rising” with Zac Efron. The actor-producer currently has his basket full of insanely different projects. In fact, the Rogen-Goldberg team too has a reputation for taking on crazy projects and pushing the envelope, explains Slash Flim.

The duo has a knack for storytelling and often find themselves in fresh new territories with their ventures. The producer duo are also working on “Preacher” for AMC and another movie based on “The Room” according to Inquisitr. At the moment, they are even trying to make a film depicting the Ninetendo and Sega console war of the eighties and the nineties.