After learning that it has tagged rapper Kanye West in its tweet and called him a “douche,” Virgin Australia began its investigation on the tweet posted on its account.

The tweet with the abusive label was posted as a reply to West’s tweet in which he attacked the review of Pitchfork publication for giving his new album “The Life of Pablo” a nine out ten rating. The rapper tweeted that his album, according to him, deserved to get “a 30 out of 10.”

The reply to the tweet from Virgin Australia’s account with abusive mention of the artist was posted on Tuesday and was deleted within a minute, but the post was seen and shared by around 210,000 followers of the airline within those 60 seconds. The Virgin Australia tweet read: “@kanyewest EAD you douche.” EAD stands for ‘eat a d*ck.’ The post was favourited a number of times though it was deleted swiftly.

Meanwhile, Virgin Australia denied any kind of involvement in tweeting the comment yet apologised as its company name was used for this. “A recent tweet on our account was not published by a Virgin Australia employee and we are investigating the matter,” read the statement that the airline released. “We apologise for any offence caused.” The tweet gathered several comments with some seeing it as a mistake, while a few criticised the move and some were found to praise the retweet and acknowledgement from the airline.

According to the, West has never been far from controversies with his most recent incessant tweets relating to pop star Taylor Swift. The rivalry between Swift and West reached its high point when Swift criticised West at the Grammy Awards by mentioning her recognition in the music awards at the Grammys. Swift became the first female artist to win two Grammys for Album of the Year.