Life is a drama for Netflix subscribers. Customers of the streaming service, who regularly accessed content outside their region, are faced with potential blockers. This was followed by an outcry from the Aussie customers, who felt that that their subscriptions will not be value for money as the Australian library is roughly 10 per cent of the US library.
The customers even threatened to cancel their subscriptions, following which, ANN reported that the streaming service was developing a solution to get rid of location specific content in future.
Recent reports state that Netflix has already started cracking down on Australian customers. According to Sydney Morning Herald, the streaming service has started locking out some Australian customers who have been circumventing its geographical blocks to access content from overseas catalogues. They have received notices which state, “You seem to be using an unblocker or proxy. Please turn off any of these services and try again.”
However, according to the Independent, this ban can be avoided after all. Independent believes that though Netflix has banned unblockers, its crackdown amounts to an enhanced blacklist. So anyone who creates them will probably be able to circumvent them or hide themselves. What it means is that the blockers will enable Netflix to hunt for specific IPs that the currently known unblockers use. However, companies will be able to shift those IPs once the ban takes place.
Customers of Australian unblocking service uFlix have already received notices from Netflix. However, Peter Dujan, Managing Director told Sydney Morning Herald that this is a last-ditch effort (by Netflix) to keep an archaic business model alive. He further elucidated that Netflix’s efforts to lock people out of global content were “temporary at best” as services such as uFlix would ultimately outsmart the streaming giant.
“We suspect that they are blocking known IP ranges and gaining additional information from the user’s browser or mobile device and comparing it to the proxy and user IP addresses,” Dujan concluded.