Melbourne is now UberEats enabled! Uber launched its food delivery service in the city yesterday. This makes it the third city outside of the United States to get the service.

Uber has challenged the delivery services industry in Australia with the launch of UberEats. Current players of this industry include Menulog, DeliveryHero, Deliveroo, Suppertime, and Eat Now. According to Mashable, the fact that the app doesn’t force a minimum order spend is already a game changer of sorts.

Uber’s press release states that it has partnered with more than 80 restaurants in Melbourne, among them are Gazi and Supernormal. The app aims to make diverse food options accessible to the people with this launch.

One might wonder about Uber’s choice of city to launch its app. Simon Rossi, who is the general manager of UberEats Australia, believes that Melbourne is the ultimate foodie city. He stated that UberEats would enable more people to reach out to the great food culture of the city. It would also help them to access food from top restaurants in their suburb and beyond.

“MasterChef” Australia judge George Calombaris owns Gazi, a Greek restaurant based in Melbourne CBD. He opined that UberEats will make Gazi easily accessible to more people. “UberEats is what we’ve always wanted from a delivery service – now we can deliver our great food, in a seamless way, directly to people’s door,” said Calombaris.

The app benefits users by making diverse food options accessible to them. At the same time, it also offers a standard delivery service to local food gems. This will help them reach more customers quickly and reliably.

Andrew McConnell, who owns Supernormal, said that the app will help the restaurant make the fast-paced and vibrant food experience of Tokyo accessible to citizens of Melbourne.

The service works from 11:00 a.m. to 10:00 p.m., seven days a week and UberEats is offering free delivery for a limited time. The app is available on iOS and Android. Users can use their existing Uber account or create a new one to use the app. “Our goal is to offer people what they want to eat, when they want to eat, in the quickest time possible,” stated Rossi.