The social networking giant called Facebook has banned an ad claiming that it has violated their advertising guidelines. The company has blocked the Melbourne’s Cherchez La Femme: Feminism and Fat ad that portrayed the image of Tess Holliday, thus creating a furor in social media.

The organizers of the ad have questioned the decision of Facebook, to which they replied that “the ad did not comply with their health and fitness policy”. The Facebook Ads Team went on to argue that “the image depicts a body or body parts in an undesirable manner”.

The letter to organizer Jessamy Gleeson also said: “Ads like these are not allowed as they make viewers feel bad about themselves.” The organizer later posted a screenshot of it online.

Gleeson said that Facebook’s reply stunned her. She said the company appears to have no idea that plus-sized, self-describing fat women can feel great about themselves. She requested followers on social media to “rage hard at anyone who tries to tell us that some bodies are more ‘desirable’ than others”, notes ABC.

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“Facebook has ignored the fact that our event is going to be discussing body positivity (which comes in all shapes and sizes, but in the particular case of our event, fat bodies),” she added.

“[Facebook] has instead come to the conclusion that we’ve set out to make women feel bad about themselves by posting an image of a wonderful plus-sized woman.”

Later, Gleeson posted a screenshot on Twitter stating that Facebook has apologized for its actions. The screenshot was a note that the company admitted for incorrectly reviewing the ad.

“Our policies are in place to help protect the community from offensive ads that can damage their experience on our platform,” reads the screenshot taken by Gleeson.

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Facebook has reasoned by stating, “This is not the case here and I’m sorry for our incorrect review. We evaluate millions of ads per week and there are instances that we incorrectly disapprove an image that does not violate our policies.”