The Voice 2016 winner Alfie Arcuri received a hard dose of reality as his single Cruel fell short of expectations.

Alfie Arcuri set a new record for the show with the poor performance of his initial single—a distinction that might not bode well for his singing career. The single debuted only at 89 on the ARIA chart this week.
Cruel should have done well given its musical background. Its list of writers reads like the who’s who of pop music with James Abrahart (Justin Bieber), Lindy Robbins (Demi Lovato, David Guetta), JR Rotem (Jason DeRulo), Sermstyle (Flo-Rida) and Xplicit (5SOS). Yet music insiders considered the likely mismatch of Arcuri’s singing style with the pop song as the problem.

Cruel had dropped from iTunes 50 since its recent debut at The Voice 2016 finale. Its promotion over commercial radio also failed to boost sales. To date, it has sold only 1,458 copies nationwide. The 2014 winner Anja Nissen held the record for lowest single sales before that. Her single I’m So Excited reached its highest position on the charts at 42 and sold only 3,023 copies.

The guest acts had better luck on the charts, according to Life Can’t Get Much Better by Good Charlotte entered at no. 53. All In My Head by Fifth Harmony even went up to 19 from 34. Yet Arcuri might learn a lesson from last year’s winner Ellie Drennan who faced similar struggles after she won. At the time, her single Ghost reached its highest spot on the Australian charts at 25. Moreover, her debut album went as high as the 14th place. Yet Drennan proved to be tougher and she is back to debut her latest single. Hence, hope remains alive for the expected album drop of Arcuri.

Converting TV ratings into sales for its winners has proved to be difficult for The Voice since it debuted, the publication noted. The reality show is still reeling from its lowest ratings in five years, thus raising concerns about its fate on air. However, The Voice is not about to let that stop it from moving forward.