Earlier today, Scott Disick had a disaster on Instagram while posting a photo of himself with a Bootea shake – a product he endorses.

When he posted the photo, he included not only the caption the company told him to paste but also the instructions telling him to paste it. The whole incident has made it embarrassingly clear how celebrity Instagram endorsements work.

The real question is whether Kourtney Kardashian is embarrassed or not.

It can be assumed that he simply wanted to write: “keeping up with the summer workout routine with my morning @booteauk protein shake!”

Instead of that, he wrote: “Here you go, at 4pm est, write the below. Caption: Keeping up with the summer workout routine with my [email protected] protein shake!”

However, right now there is no trace of the caption on his Instagram, but it’s present as a memory in a screenshot shared on Twitter.

According to Elite Daily, Disick, Kourtney’s ex, earns money by promoting health drinks. Similarly, Kylie Jenner makes millions every time one sees a picture of her with her beloved Fit Tea.

#ad using @fittea before my shoots is my favorite ☺️

A post shared by Kylie (@kyliejenner) on

However, because he is Scott Disick, he posts those paid Instagram photos on a different note compared with Kylie Jenner.

The health drink brand has been boosting its reputation with celebrity endorsements. These celebrities include Lindsay Lohan, Vanessa Hudgens, Ashley Tisdale and other stars who have been spotted posing with Bootea products.

According to Refinery29, it is an interesting fact to learn that these photos are planned down to the timing and the captions. However, Scott Disick is now simply wishing that he was not the one who told everyone that.


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This is not the first time he’s been asked to advertise the product. Last week, he posed with the product and went along with the script.

ALSO READ: Kourtney Kardashian Worried Disick Will Get Christine Burke Pregnant

This time, his Instagram disaster provided so much entertainment to those who witnessed it. Kourtney must be quite embarrassed with this whole copy-paste business.