Beyoncé’s latest album, “Lemonade,” has been receiving rave reviews from critics and fans alike. The latter are looking at the album and its songs as if they are about Jay Z’s cheating on Beyoncé. Her fans are especially trying to identify just who is “Becky with the good hair” and many seem to think it is British singer and actress Rita Ora. Ora, of course, has denied the rumours.

The reason why fans suspect Jay Z’s mistress is Ora is because she took to Snapchat to share a photo of her wearing a bra with lemons printed on it and sporting a “J” necklace after Beyonce’s album had released. Then she wore the exact same red Gucci blouse and skirt that Beyoncé wore in her “Formation” video, reports Just Jared. On April 25, Ora had also Instagrammed a poster of the Elizabeth Taylor film “Ash Wednesday” about an ageing woman who resorts to plastic surgery to win back her husband who has been cheating on him. The post has since been deleted.

Ora took to Twitter to claim that she was not the mistress Beyoncé sings about in her song “Sorry” on the “Lemonade” album. “I never usually address tabloid gossip but let me be clear, these rumours are false,” she wrote on Twitter. “I have nothing but the utmost respect for Beyonce. Let’s continue enjoying Lemonade,” she added.

Mirror has learned from a source close to the British singer that she has been at the receiving end of a lot of abuse on social media. “Rita is absolutely mortified and really angry about the comments being made about her,” the source said.

Also, this whole controversy surrounding “Becky” might just be what Beyoncé and her husband Jay Z needed to ensure the success of “Lemonade.” After all, the album was released on music streaming service Tidal which is owned by Jay Z. In fact, that is exactly what an insider told Page Six. “They develop these storylines to sell albums. ‘Lemonade’ is a movie crafted to drive sales. Jay and Beyoncé are entertainers at the top of their game. Do you think Jay would release her album on [his own] Tidal if it really was all about him? He is 100 percent behind this.”

Another source added that “They’re marketing masters. They’re pros at this. The more attention, the more they sell, the better. All that speculation is to get press when they need it. ‘Lemonade’ is much deeper than infidelity, but that’s the focus. As long as people are talking, they don’t care.”

So, there it is! It’s all a ploy to sell albums, earn fame and more money. And according to these sources, Queen B and her husband know how to manipulate the mind of their followers with titillating lyrics that fan bigger flames. Page Six’s source even said that the couple are very committed to each other at present and “Becky” is just a composite of many women Jay Z was rumoured to have been involved with in the past.