New South Wales-based gambling agency Topbetta has been ordered to pay a penalty of worth $15,000 – $4,950 as fine and $11,000 as professional cost after it was found guilty of releasing an illegal gambling ad.

According to Yahoo News, Liquor & Gaming NSW reported that Newcastle’s Topbetta attracted gamblers by advertising “No lose Saturday” between October 2015 and May 2015. The sports betting company was found violating three rules laid under the state’s betting regulations. Following the guilty plead, the Downing Centre Local Court convicted the company on Monday by asking it to pay a considerable fine.

According to the Advertising Standards Bureau, gambling agencies and companies across the nation are required to abide by certain codes, regulations and legislations. The Board might not focus on the placement of an ad but it is concerned about the message being spread through it. Before the latest case mentioned above, the board has also come across several gambling ads that violated the standards and social values, thereby breaching the Australian Association of National Advertisers Code of Ethics (AANA).

Any advertisement that lures a person to become a gambler might fall under the category of breaching ads. In January, two other gambling institutions broke news for releasing illegal advertisements to attract NSW gamblers. Unibet and Bet365 were both reported to have involvement in releasing illegal adverts.

Bandt Australia reported Unibet’s advertisement that stated “First greyhound bet refunds!” It promised to offer a “bonus” amount to customers with a refund of up to $50 on their first racing bet. On the other hand, Bet365 advertisement promised to offer “100 percent matched amount as bonus to bet with” that could be up to $200 for new customers who would gamble for $20 or more.

Magistrate Susan McIntyre said that Unibet released the ad mistakenly. However, it was tough to believe that a gambling agency like Unibet could do something without keeping in mind the law to be adhered to. Hence, it was asked to pay a fine worth $7,500.