Nike has been criticized for its latest women dress collections for the 2016 Wimbledon championships, thereby prompting the company to recall the production of the outfit.
The players have filed complaints against the tennis dress collections saying they are too revealing. They said that the dress flies above the waistline and distracts them while playing. Nike Premier Slam dresses, according to News.com.au, have been recalled for timely alteration according to the comfort of the players. The Nike sponsored dresses for the players must be ready for them until the time the grand slam starts on Monday. According to reports , the manufacturers have asked around 20 players to return the dresses so that they can be altered before the Championships.
During the qualifying game at Roehampton this week, 19-year-old GB player Katie Boulter had to tie a hairband turned belt to keep her dress in place while player Czech Lucie Hradecks, 31, had to wear leggings to make the dress decent. The design of the Nike collection tallied with the white kit rules followed in the Wimbledon, which made it pass the outfit.
An All England Club spokesman defended its position for approving the Nike design. “We approved it because it fully complies with our colour regulations,” he said.
The Daily Mail reported that Nike sent an email to the players who will be wearing the outfit in the championship. The email asked them to return the stocks at the All England Club to ensure timely alteration. “We need to make a small change to your dresses per Wimbledon rules,” Nike’s email said, according to the Daily Mail. “Could you please bring them by the Nike Wimbledon House?” “This is VERY important.”
Nike’s Brand Ambassador and World No. 1 player Serena Williams will reportedly wear her particular signature dress during the Wimbledon championships. Nike has been approached for comments on the matter but no response has yet been received from their side.
In 2015 , star player Nick Kyrgios was forced to remove a formal Wimbledon headband that contained the green and purple stripes in its design. This was because it did not comply with the all-white rule followed at the championships.