In an interesting turn of events, Kanye West’s “Life of Pablo” will be made available on Spotify and Apple Music, April 1 onwards. Is West’s new manager Scooter Braun responsible? Is this an April Fools’ prank or is this for real?
There is no formal contractual agreement between the two, yet the rapper and designer have been working with him since the past month, reveals Billboard. West is still officially represented by United Talent Agency. However, Braun is expected to share management duties with Izzy Zivkovic, his current rep. Braun also represents another high-profile maverick, Justin Beiber.
Bieber had released his “Purpose” on Tidal which got 205 million global streams in first week informs New York Times. Kanye West too released his “Life of Pablo” on the music app albeit exclusively. However, in an interesting turn of events, the album will be making way to Apple Music and Spotify. Many believe that Braun might have something to do with Kanye’s change of heart.
The news comes after his Easter whopper, when he dropped his new single, “Famous,” from the album on Apple Music and Spotify. West hasn’t tweeted anything indicating the change in streaming services. However, he has just shared a link to his album, which, according to him is a “living breathing changing creative expression.”
— KANYE WEST (@kanyewest) April 1, 2016
According to New York Times, the album songs were streamed 400 million times, globally, through Monday on Tidal. Of those streams, it is revealed that around 250 million came in the first 10 days. Mashable notes that it is not just Apple and Spotify, but the album will be made available across Rhapsody and Google Play. There is no news about it being available on Soundcloud Go. However, it won’t be surprising if “Life of Pablo” finds its way there.
Recode reveals that the move is purely fueled by financial considerations as the move will enable West to receive payments for streams generated as well as able marketing support. This would not have been possible on Tidal. There has been no official statement from Kanye West or his reps so far.