Justin Bieber shared a selfie inside his closet as he grabs his junk while facing a mirror. In just 24 hours, it already received 1.9 million likes.

The photo in question was uploaded on Instagram on May 27 which he captioned with a hashtag #mycalvins.

Justin Beiber, of course, is an endorser of Calvin Klein underwear and his ad campaign, in fact, generated a lot of controversy over accusations of altering the images to make his body look more muscular.

No stranger to controversy, grabbing his crotch while in his underwear is not the first time that a racy photo of Justin Bieber effectively broke the Internet. In October of last year, a set of the Canadian pop star’s nude photo was splashed all over the web.

Selena Gomez’s ex was on vacation in Bora Bora with fling, Jayde Pierce, when paparazzi took the photos, Mirror said.

Also Read: Justin Bieber Sorry: Composition Stolen From White Hinterland?

Then his dad tweeted about Justin Bieber’s junk as he wrote, “what do you feed that thing #prouddaddy.” The tweet drew the flak from some quarters who didn’t think that it was appropriate for the father to be commenting about his son’s penis size.

But Justin Bieber found his dad’s comment “hilarious.”

A post shared by Justin Bieber (@justinbieber) on

“It’s such a dad thing to say. When I found out people were hating on him for saying that, I was like, ‘Are you kidding me?’ What dad wouldn’t be proud of that? It’s not like he’s saying it to an 11-year-old. I’m 21 years old,” he said, according to HollywoodLife.

Also Read: Justin Bieber Girlfriend: Who’s Nicola Peltz?

The Instagram photo of Justin Bieber grabbing his crotch while in his underwear came on the heels of the controversial Instagram post he shared where he slammed the 2016 Billboard Music Awards for being fake. He won the top male artist in the event.

“I am privileged and honored to be recognized by my peers in but in these settings I can’t feel the recognition. There’s an authenticity missing that I crave,” he said.