HTC counts as one of the companies that have churned out the best in mobile phones. The products are sturdy and the specs are top-notch. However, Samsung and Apple’s marketing strategy may have been simply more effective, as the Taiwan company’s sales have been struggling. The relatively dismal sales are not a deterrent for the company, however, as they’re still in the game and are still trying their best to court sales from the Android segment.

Enter the HTC One M10. It promises to be sleek, gorgeous and to carry the trademark classic HTC form factor.

A rather powerful flagship, it is rumoured to carry 4GB RAM, 32GB of internal storage and a Qualcomm MSM8996 Snapdragon 820 chipset capable of clocking in at 2.2 GHz. This HTC beauty seems to be the company’s effort at going head to head with the other flagships. But will its 5.1-inch screen and laser-powered camera be enough to lure those who are tired of the iPhone or Samsung Androids?

In any case, let’s let the full (rumoured) spec sheet speak for itself.

Processor/Chipset: Qualcomm MSM8996 Snapdragon 820, up to 2.2 GHz, quad-core, 64-bit
GPU: Adreno 530
OS: Android Marshmallow, 6.0, possibly with HTC Sense 8.0_GP
Internal Storage: 32GB
Connectivity: GSM, HSPA, LTE, Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct, DLNA, hotspot
Expandable Storage: microSD up to 200GB according to GSM Arena, with support for Android Marshmallow’s Flex Storage feature, according to Pocket-Lint
Display: 5.1 inches, with a maximum resolution of 1440 x 2560 pixels and a ~576 ppi pixel density, protected with Corning Gorilla Glass 4
Cameras: Primary: 12MP with laser autofocus, dual-LED/dual-tone flash, though CNet says it could be 23MP; Secondary: Possibly the 4MP UltraPixel camera used on older models
Battery: Possibly 3,000 mAh non-removable Li-Po battery, with fast battery charging capable of reaching 83 percent in 30 minutes via Quick Charge 3.0
Goodies: Active noise cancellation with dedicated mic, fingerprint reader, stereo sound recording
Colour Options: Gunmetal Gray, Amber Gold, Silver/Rose Gold

The device, codenamed “Perfume,” was teased by mobile device expert and tech editor Evan Blass. His tweets caused speculation that the upcoming HTC One M10 will have a form factor similar to the HTC One A9. The only disappointing part, aside from the fact that it’s narrower than most big-screen flagships at just 5.1 inches, is that it may be released later than the Mobile World Congress.

CNet points out that HTC’s “bad habit” of not releasing their flagships within the MWC seems to hurt their sales. Unlike Samsung, which can afford to launch independently of the tech trade fairs, HTC could certainly use the buzz.

No matter, HTC fans could simply content themselves that there’s a new flagship on the horizon. In a world flooded with iPhones and Samsung Galaxy models, it’s nice to “be brilliant,” and own an HTC.