Nintendo has debuted its first mobile game called “Miitomo.” Though available only in Japan for the time being, it is expected to be made available in the US by the end of the month.

“Miitomo” is designed to resemble social networks. According to IGN, the three pillars that make “Miitomo” include answering questions and reacting to friends’ answers, customising Mii, and lastly, decorating and creating images in Miifoto. This makes the game more of a social network.

Mashable informs that users can create their personal avatars known as ‘Mii avatars’ that can interact with users’ friends, take selfies (Miis) and share them just like in real life. Users can even assign various attributes and robotic voices to their Miis.

The actual game pans out in question and answer form. Users can answer various questions and they can comment on their friends’ answers too, thereby reinforcing similarities with current social networks.

Reggie Fils-Aime, COO and Nintendo of America president spoke to Mashable about “Miitomo.” He revealed that the mobile game is one of a kind as it blurs the line between the real and virtual world. “This acts as a bridge between the app world and the real world in ways that I had not seen other social applications do,” he said.

The “Miifoto” feature seems to be a shout out to Instagram. According to Stuff TV, Miifoto allows users to pose with their Mii and take a photo. Users can even upload it to their social networks and can earn an in-game currency for something as simple as just logging in, or answering questions. Completing simple tasks too can help earn currency like connecting to your Facebook account or taking a Miifoto. This currency can be used to buy items in the shop, reveals Mashable.

Fils-Aime explained to Nintendo Life that the company expects users to engage with Nintendo. “We expect people’s experience with Miitomo to be a rewarding one in its own right. But at the same time, it’s also a way to have them engage—or reengage—with Nintendo,” he said. “The way they get involved with My Nintendo will reward them both figuratively and literally down the road. So Miitomo gets people involved with their friends. And one of those friends is Nintendo,” he ends the statement.