The fashion house has named the Pirates of the Caribbean star as the new face of Sauvage last year. Sauvage is a French term that means “wild”, and the ad has the caption “wild at heart.”
Depp’s Sauvage ads have been spotted in shopfronts, billboards and bus stops across Sydney and Melbourne. It also appeared in several magazines. In the advertisement, Depp is featured rolling up his sleeves with some skull rings on his fingers.
Check out Christian Dior’s Sauvage video ad of Johnny Depp below.
According to Sydney Morning Herald, Advertising Standard Bureau Chief Fiona Jolly has confirmed that they have received a couple of complaints about the Sauvage ad. Apparently, the complaints were focused on the use of Depp as its image model.
The Christian Dior ad has not only upset Australian consumers. Several Twitter users have expressed their disappointment over what some called “poorly timed” advertisement.
How tasteless is this: Johnny Depp in a cologne ad in the new ESPN magazine issue. Great timing, Christian Dior pic.twitter.com/pNQuXPXOWB
— Andrew Wallenstein (@awallenstein) August 28, 2016
You say "Sauvage"… we say "SAUSAGE" ;0) pic.twitter.com/xZBIFiHbgn
— Oor Grace (@IndyGraceland) August 29, 2016
— Mel O'Rourke (@mel_Or) August 29, 2016
— Cecilia Storniolo (@Cecilia_St) August 27, 2016
Is anyone else finding it awkward that #JohnnyDepp is the face of Dior's 'Sauvage'? It's all a bit poorly timed.
— Caitlyn Davey (@Cait_12) June 1, 2016
anyone good enough friends with dior to quietly mention pictures of Johnny Depp with SAUVAGE printed across might be a bad idea just now
— Empress of Earthica (@rikkijazz) June 3, 2016
Those Johnny Depp "Sauvage" ads are more cringeworthy than his dog apology video.
— Petra #ChangeTheDate Starke (@petstarr) August 29, 2016
Depp and Amber Heard split in May. The court granted the actress a restraining order after accusing Depp of abusing her during their 18-month marriage. The former couple reached a divorce settlement agreement this month. Heard withdrew her allegations and pledged to donate her US$7 million divorce settlement to the American Civil Liberties Union. The organization aims to fight violence against women.
This is not the first time the Sauvage campaign was under fire because of Depp. In June, a UK anti-domestic violence organization called Women’s Aid blasted the ad. “If the allegations of domestic abuse are proven to be true, we would hope that a responsible fashion house would not continue to work with a perpetrator — no matter how high profile they may be,” a charity spokesperson told The Guardian.
This is not the first time that Christian Dior sparked controversy. In 2011, creative director John Galliano stepped down after Dior faced international condemnation over his racist and anti-Semitic rants.