Apple iTunes Movies and iBook services will no longer be available in China. Beijing’s powerful regulators had shut down the services of the world’s most valuable company.

Few Western companies were allowed to operate in Chine unimpeded and Apple was one of them. For several years, the company has been selling iPhones and computers in the country and has also managed to release other products such as App Store and Apple Pay mobile payment services, unhindered. Beijing let the Apple roll out upgrades for iTunes Movies and iBooks six months ago, notes Daily Mail.

However, this month China’s State Administration of Press, Publication, Radio, Film, and Television have ordered to block the services of iTunes and iBook, notes Macau Daily Times. This means iPhone users in the country will not be able to get access to some of Apple’s services which had kept them wedded to its hardware.

China had become Apple’s second-largest market and the company has been increasingly dependent on the country. The iPhone sale saw a slowdown in the home country.

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Since the shutdown of the services wasn’t clear, the suspicion arises that the Chinese government took the issue regarding the content of Apple’s entertainment services.

“There is a bit of a cat-and-mouse game between the tech and content providers and what’s acceptable and not acceptable in China,” said a Gartner analyst named Brian Blau.

Under President Xi Jinping, the country has tried to take control over the technology sector and the information available online.

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“The Communist Party of China is saying we have ultimate control over the tech ecosystem and especially over the network, data, and information transmitted over that technology. This is a much bigger push that Apple is caught up in,” said Sacks.

Chine’s regulator and the Ministry of Industry and Information Technology released the new set of laws governing the publication of virtually all types of Internet content in February. And Last month, the regulation was implemented.

“The effect of this is you are going to see a more fragmented global Internet system, where China asserts control over an alternate Internet that is at odds with the Western ideas of the free flow of information,” Sacks said.