The US Burger chain Wendy’s has taken a dig at Australian beef. In a humorous TV commercial beamed across the US, the burger chain harps on its use of “100 percent North American” beef patties. The ad also hits out at other US food chains for using frozen Australian beef.
It is well targeted at Wendy’s rivals, particularly McDonald’s. The commercial portrays three tough Aussie rugby players. One of them asking: “What’s wrong with Australia?”
“Some use beef frozen from as far away as Australia,” the commercial tells America. The ad also mocks Australia by saying, “Score one for the guys without cool accents.”
The ad boasts that Wendy’s is using fresh, unfrozen 100 percent North American beef in its burgers. It contrasts the same with the imported beef from Australia being used by other competitors, reports New Zealand Herald.
Wendy’s is also running another campaign through the website www.othr-guyz.com. There it presents a faux product “Freezy Diskz.” It is symbolic of the frozen burger patties sold by its rivals.
The ad says Freezy Diskz has multiple uses. Thanks to the hardness, Freezy Disksz can work as a hockey puck, door stopper, table top, a drink coaster and even for practicing karate.
The ad demonstrates how former Incredible Hulk actor Lou Ferrigno is using a frozen beef patty to throw down a “bad guy.”
However, Australia’s trade body for beef producers has taken it lightly. Meat & Livestock Australia’s North American business manager David Pietsch said it was a light-hearted ad to push Wendy’s business. He noted that Australian meat producers have so many loyal American customers.
“There’s a number of companies in the US that use a proportion of Australian beef that is very lean to mix in with their fattier domestically produced beef to make the perfect formulation for a hamburger,” Pietsch told AAP.
Meanwhile, Australian beef is becoming highly popular in China even with the country’s sluggish economy. The beef exports to China increased six-fold in the last three years. In 2015, the exports touched a record $917 million. The data from Meat & Livestock Australia also showed that the volumes to China jumped four times, reports The Sydney Morning Herald.