Following its disappointing performance, US carrier T-Mobile pulled down the BlackBerry Priv from its official online store. Last year, BlackBerry embraced Google’s Android OS for the first time ever and launched Priv as an AT&T exclusive device in the U.S. From January 2016, T-Mobile started selling the Blackberry Priv handset.
While responding to a customer query, the official @TMobileHelp account on Twitter confirmed that the carrier is currently not selling BlackBerry Priv. According to a report TmoNews, the T-Mobile online store has exhausted the inventory and thus, has pulled down the Priv from the list of smartphones. The report also mentioned that some units of the Android-powered handset may still be available at the physical retail outlets of T-Mobile.
— T-Mobile Help (@TMobileHelp) June 6, 2016
Earlier this week, an AT&T executive revealed that the BlackBerry Priv “is really struggling” in the domain of flagship smartphones. With its first Android-powered handset, the Canadian company expected to get a positive response from people but failed to impress the BlackBerry loyalists.
The AT&T executive also mentioned that the faithful BlackBerry users have struggled to cope with the new mobile operating system. Moreover, initially, the Priv was launched with a premium price tag of US$699 (AU$938), higher than the base price of Apple iPhone 6s.
The BlackBerry Priv comes with a handy QWERTY keyboard along with touch screen display. The Priv sports a 5.4-inch WQHD AMOLED display with a resolution of 2560 x 1440 pixels. Powered by a 64-bit hexa-core Snapdragon 808 processor, the smartphone come packed with 3GB RAM and 32GB of internal storage that can be expanded up to 200GB. The device sports an 18-megapixel main camera sensor with optical image stabilization and dual-LED flash and a 3,410 mAh battery with Quick Charge 2.0.
Last year, at the Code Mobile conference, BlackBerry CEO John Chen mentioned that the year 2016 is the deadline for the company to recover its ailing smartphone business. The non-performance of the hardware business could mark the end of the BlackBerry smartphone, indicated Chen, as reported by CNET.