BlackBerry has advanced into a completely new business plan for the year 2016. The company finally decided to focus on building Android-powered smartphones in the new year.
In a statement, company CEO John Chen stated that the BB10 operating system will be shifted to back burner for this year, as the company is inclined towards announcing two Android-powered smartphones to co-exist with the BlackBerry PRIV. Furthermore, the physical keyboard, which is one of the highlights of BlackBerry devices, will most likely be a part of upcoming devices too. BlackBerry is of a view that the physical keyboard is its smartphones’ USP that helps them to make a difference in the segment of other Android smartphones in the market today.
However, Chen refused to reveal the expected timeline for the launch of the forthcoming smartphones. But he did express his reaction for the fair market performance of the BlackBerry PRIV. Commenting on the sales, he said,”I’m taking a cautiously optimistic view”. BlackBerry has proved to be a dark horse for the company, and probably a ray of hope for its continued existence in the market. The device is expected to be rolled out to 31 countries at a lesser price tag. Current market price for the BlackBerry PRIV is around $699.
Regardless of the shift of plans in 2016, Black Berry will keep on offering the Black Berry Classic with the BB10 operating system, although, new phones won’t get it. Elaborating the topic further on BB official blog, Chen said, “Consumer and enterprise fans of our workhorse BlackBerry 10 smartphones such as Passport, Classic and others can look forward to many security and privacy enhancements in 2016. The coming version 10.3.3 will be certified for NIAP compliance, meaning it will have passed the strictest government-grade security tests, enabling us to further support our government and regulated customers who use BlackBerry 10 devices and demand the highest levels of security. We are also planning a version 10.3.4 for later this year with even more security improvements,”
Nonetheless, Chen is optimistic about the profit yielding this year, and is hoping to release BB10 devices in the longer term. In earlier reports, he hinted that he sees the year 2016 as the make-or-break year for the company in terms profitability.