On one hand, we have actress Susan Sarandon revealing her cleavage at the 22nd Annual SAG Awards red carpet while presenting the “In Memoriam Tribute” speech. On the other, there is Piers Morgan, who was deeply offended. Then there are hundreds of women tweeting their cleavage-baring snaps. Finally, we have “The Big Bang Theory” star Mayim Bialik, who just flashed Morgan on The Late Late Show With James Corden. Now dubbed as #Cleavagegate, this is one bra that has literally started a war.

The well-known British television personality got caught in this controversy when he expressed his disapproval for Sarandon’s choice of outfit for the “In Memoriam Tribute,” informs Entertainment Weekly. “Would Susan Sarandon wear this to a funeral?” Morgan tweeted. “No. It was thus horribly inappropriate for an In Memoriam tribute.”

This was followed by a fiery response from the “Thelma and Louise” actor, who tweeted him a picture of her in a bra. This was taken forward by a number of feminists who tweeted Morgan their cleavage-baring pictures.

“A very strange thing happened. The feminists of the world decided to punish me by tweeting me thousands of pictures of their own cleavages,” Morgan told Corden on his guesting in The Late Late Show With James Corden.

This was followed by a more recent “flashing” incident by Mayim Bialik, who was a guest along with Morgan on “The Late Late Show With James Corden.” News.com.au informs that Bialik joined the discussion between Corden and Morgan. She said, “You know what, I identify as a feminist. I’m going to do it this way,” before actually baring her breasts to Morgan who was roaring with laughter.

“Can I just say, I feel duly punished!” he exclaimed. “Of all the things I thought would happen on this couch tonight, that was not one of them,” he added.

She later teased Morgan on Twitter, writing, “@piersmorgan @latelateshow the pleasure was mine. I hope our paths cross again … with or without cleavage,” reveals US Weekly.