The Australia Post has announced a grand plan to transform itself into a hi-tech e-commerce and e-government services company. In line with that goal, the public enterprise announced a partnership with Data61 for leveraging the latter’s digital and cyber expertise.

According to Australia Post managing director Ahmed Fahour, the postal service will advance its e-commerce expertise by associating with the best experts in data and innovation, reports Zd Net. Fahour said the partnership with Data61 was launched in 2015 and will seek to build upon the organisation’s $20 million Innovation Fund.

“We are continuing to directly invest in ideas that will improve the lives of our customers and our partnership with Data61 further demonstrates this,” he said.

Andrew Dilenis, Australia Post’s head of digital systems also explained the rationale behind the organisation’s change. He said Australia Post has been facing problems such as fall in revenue, increased competition, and a shift in the digital market.

“Failure wasn’t an option for us; we had a burning reason to get better at digital and we needed to do it faster,” he said.

By associating with Data61, Australia Post is aiming to and digitise its core services. They include, sprucing up of trusted services in ensuring secure purchases from online stores and establishing easy-to-use services, backed by advanced cyber capabilities.

In logistics, more expertise will be applied in gleaning data from Australia Post’s trucks and parcel deliveries. Finally, a bigger thrust will come up in improving Australians’ access to government services.

Meanwhile, Australia’s surge in e-commerce has been well amplified by the success of Australia’s leading online marketplace platform, Marketplacer. It recently announced the launch of a new ticketing platform, Tixstar and its expansion into the UK market.

According to Marketplacer co-founder Jason Wyatt, Tixstar will be different from other ticketing agencies as it offers “experiences you can’t get from other companies.”

Wyatt also mentioned his excitement about the e-commerce industry, which offers high potential for growth and ease in making people to get involved. Marketplacer was launched in 2006, while looking for a faster solution in selling bikes, after noticing that more bikes are being sold in Australia than cars.  It has four global marketplaces –BikeExchange, TiniTrader, House of Home and Outdoria.

BikeExchange has already become a top online global marketplace and trading in the USA, Australia, Belgium, Germany and New Zealand, reports Business Insider.