There is no doubt about it, the iPhone is simply one of the most well-thought out devices out there. More than that, it sports possibly the most accurate colour palette that the mobile phone industry has to offer. It is definitely no wonder that it’s still the go-to phone of choice for photography hobbyists. So, in an ode to the people who drive their sales, Apple started their “Shot on iPhone” marketing campaign.

In the 2015 campaign, the Cupertino company curated the most stunning iPhone-captured photos from users all over Instagram and posted them on a gallery on the Apple website. Some of the best shots were even featured on billboards around the US with the simple but definitive caption “Shot on iPhone.”

In “shootouts” with the Samsung flagships, iPhones tend to rate higher for colour accuracy. While Samsung snaps tended to be vibrant, they were usually too vibrant for photographers who prefer to be realistic with their snaps. More than that, the iPhone’s camera captures the fine details better than a Samsung’s.

For most of the iPhone “generations,” the devices’ cameras had had on-paper megapixel specs lower than most flagship Androids. In fact, it was only on the iPhone 6 that Apple boosted the iPhone’s camera from 8 megapixels to 12 megapixels. In spite of that fact, photos from iPhones, especially the models starting from the “6” generation, still trump other mobile devices’ captures.

Banking on this feature, the iPhone had captured a sizable chunk of the mobile device market, at 13.9 percent in the second quarter of 2015. Android may have garnered 82.8 percent of the market, but this is across brands and devices. By the end of 2015, Forbes reports that the iPhone has gained a total of 16.4 percent of the market, with a 23 percent year on year growth.

With the reboot of the “Shot on iPhone” sales, Apple’s “doomsday prophets” might as well kiss their predictions goodbye, as sales may shoot up with the reboot of the “Shot by iPhone” campaign.

In other news, buzz has been heating up regarding the release of the iPhone 5se, an entry-level version of the iPhone.


Goodmorning! Who's in for some shooting this weekend? 📷 #puddlegram #iphoneonly

A post shared by Koen (@koenzz) on

Photo by @nealkumar

A post shared by Chicago, IL (@insta_chicago) on