It seems that 2016 is not a good year for Apple. The company has suffered a huge decline in MacBook sales in the first quarter of this year. It is recorded that there has been a slump of almost 40 percent this year compared to sales of the previous quarter.
According to TrendForce report on notebook sales in the first quarter, it shows that the company managed to sell 2.53 million units of MacBook, MacBook Air and MacBook Pro in Q1 this year while the first quarter of 2015 saw 3.4 million units that make Apple worry about year-on-year drop.
Apple saw almost 40.4-percent plunge compared to the last quarter of 2015 while notebook market share dropped from 9.7 percent to 7.1 percent. This means the company Apple has fallen from fifth to the sixth position and is now trailing Acer in the overall laptop vendor rankings.
TrendForce (via MacRumors) has also noted that the decline is caused by several issues. One of the major factors was that no new MacBooks are out and existing models didn’t receive any discount to clear the stock. This situation became more favourable for Windows notebooks as users got the deal of new products with Windows-based laptops which are powered by Skylake processors.
But the notebook industry isn’t faring well at all, according to recent figures for the broader PC industry, however, the aforementioned 2-in-1s are exempted from the report.
TechRadar cites that total shipments fell to 35.6 million units. This means a 19-percent of downfall is seen compared to the previous quarter. However, it’s still only half of what Apple slumped by. A drop of 7.3 percent year-on-year was noted.
TrendForce has a predicted that notebook shipments will see a further drop of 5 percent since prices of hard discs are rising in 2016.
As of now Lenovo has become the top notebook vendor with 22.2 percent market share, followed by HP with 20.4 percent, and then Dell in third place, which has a share of 14.7 percent.