Given that Apple is set to re-launch their “Shot by iPhone” campaign, Tim Cook’s blurry photo from Superbowl 50 couldn’t have come at a worse time. The Internet caught on and mocked the gaffe.
Wise guys tweeted things like:
“@tim_cook @Broncos bruh that’s the best photo you could take?” –@joeeichinger
“@tim_cook Someone get him a Samsung S6 edge plus or LG G4 #iPhoneFail” –@MenaceSlinger
“@solace @brenface someone should upgrade him to the 7+ so he has some image stabilization” –@Dan_H
“@tim_cook @Broncos was that taken from an iphone? Jeez I hope not Tim.” –@markfreeman
“@tim_cook must have been taken with iPhone 3gs or apple car rear camera @Broncos” –@dfordesign
The tech blogs were quick to take up the story, with SomeECards.com even titling their post, “Tim Cook took a blurry photo at the Super Bowl and Twitter cannot accept this.” The Verge was kinder, stating, “People are being super mean to Tim Cook about his blurry Super Bowl photo,” while PCMag was more professional: “Internet Mocks Tim Cook’s Blurry Super Bowl Photo.”
Sure, this is the Internet, and it’s full of trolls. It’s the venue that gave birth to 4Chan, Reddit, and other unsavoury sides that expose people to cyberbullying. This incident simply showed that even the CEO’s of the world’s most powerful companies could be vulnerable to the mock attacks that happen so often online.
The mock attacks threw shade at whether the Apple CEO was using an iPhone 6S, and if that were the case, that the photo was bad news for the product. Take note of the smart aleck who quipped that someone should hand Tim an “iPhone 7+” so he could take better pictures. The exact device that Tim Cook used to take the Superbowl 50 photos has not been named.
The tech sites were quick to point out that in reality, the iPhone 6 to 6S cameras are top-notch and Tim Cook’s photo was in no way indicative of the quality of these models’ cameras. In any case, Tim Cook seemed to take the incident in stride, never shooting back or directly replying to his cheeky critics. Instead, he just posted a better, clearer picture of the Superbowl 50.
PCMag was also quick to point out that this isn’t the first time that Apple execs posted a blurry photo, as Eddie Cue, senior vice president of Internet Software and Services, posted a blurry selfie of him and Tim Cook from a chance meeting at their Fifth Avenue store in September 2015.
Should Apple be more self-conscious about their spontaneous social media posts? Well, Apple execs are people, too. They should be entitled to let their hair down, as well as make inconsequential mistakes. As The Verge ended their article, “Look, we get it. You’ve never posted a bad photo online, and now Tim Cook has. You have won this day. Go take a Gatorade bath. Send us the pictures.” Good on The Verge for defending Tim Cook, in a way.
As to whether the Internet would cut them some slack or not, is highly unlikely.
In fairness to the Apple exec, he didn’t delete the offence-inviting Superbowl 50 tweet. The move certainly shows his courage and being unashamed to implicitly admit his flub.