Singing sensation Adele is apparently in the process of signing a massive £90 million (A$180.76 m) deal with Sony that will also give the studio the right to release her music worldwide. This deal would be one of the biggest in history that’s ever been given to a British musician. If records are to be used as reference, the singer’s current worth in the industry is about £85 million (A$171.04 m). Relevant sources disclose that Adele will be putting the well-paid contract in black and white in the next few weeks.
According to The Sun, a Sony insider revealed, “We have secured the biggest music star in a generation. This is massive. Adele’s deal with her original label XL expired, and we have an existing relationship with her in America.”
The source continued, “The deal is being worked on by our Columbia label in the US, but it is worth £90 million and gives Sony the rights to release her future music exclusively around the world.”
Another source underlined that the mastermind behind the deal was her manager Jonathan Dickens.
“Jonathan’s been putting it together for a couple of years. He was very aware of her worth in the market and stood firm to push for £90 million.”
The “Tired” singer has launched her new music video for “Send My Love” on Sunday night during the Billboard Music Awards. The video, which was presented by British actress Kate Beckinsale, was directed by Patrick Daughters. On the same night, Adele received eight nominations and won the most prestigious title of them all, namey, the “Top Artist”, thereby thrashing Justin Bieber, Drake, Taylor Swift and “The Weeknd,” reports Mirror.
The 28-year-old “Hello” vocalist’s Sony Music contract beats the £80 million (A$160.68 m) EMI paid Robbie Williams in 2002, which led him to produce four albums.
Going by the trend, can we expect that Adele’s new music video will drop anytime soon?
Adele’s new contract is also the most valued for a female in her respected field, topping Whitney Houston’s £70 million (A$140.59 m) from Arista in 2001.
To date, Michael Jackson is one the top contenders in the game. He signed a huge £164 million (A$329.39 m) contract with Sony Music in 2010.