Australia is the first region after the US where YouTube has launched YouTube Red, its premium subscription service. The company has also launched YouTube Music, a dedicated app offering a powerful audio-focused experience.
Do you get annoyed by the amount of ads that pop up while watching your favourite videos on YouTube? Well, you can pay a premium price of $11.99 a month for an ad-free experience. You can sign up here between now and June 6 and you could get a month’s trial for just $9.99.
Sydney Morning Herald explains that YouTube Red also allows users to go about their other activities while the service keeps videos playing in the background on their devices. The service also makes sure that there are no ads during videos. More importantly, it ensures offline playback. Users can save their favourite videos if one is out of coverage or wants to save on data.
“There are more than 400 hours of video uploaded every minute, so we want to make it easier for you to find your favourite videos and give you more choice about how you watch them,” said Gautam Anand, director of YouTube Content and Operations in the Asia Pacific.
Lifehacker explains that users also get an access to original YouTube-funded content in return for their monthly fee. There are currently 10 shows available, but YouTube will be adding more programmes within the year.
In addition to YouTube Red, YouTube Music will be available in the country. According to The Music, the app will be similar to Spotify in the sense that it will curate playlists. This will depend on users’ tastes in music.
However, YouTube Music is not a streaming service. The app has just rearranged the music for users.
“There’s a lot of music on YouTube,” said T. Jay Fowler, product management director of music at YouTube. “Music videos, tracks, artists, albums, remixes, covers, lyric videos, and concert footage — the new app simply makes it easier to find, organise, listen to offline and discover new content,” he added.
“We’re just giving you more choice about how you watch YouTube,” added Anand. “Soon, we hope you’ll be watching what you want, when you want, on any device you want, uninterrupted,” he signed off.