We often wear perfumes and deodorants just to appear Mr Aromatic in front of people.Well, a deodorant does a lot more to your masculinity. Researchers from the University of Stirling say that if you want to appear masculine in front of women, then you should spritz some fragrance.Those men who are less masculine could surely gain more attraction vibes from women.
The study was published in Evolution and Human Behaviour. Researchers examined the masculinity and femininity of individuals using two methods. They asked 130 people to assess the masculinity and femininity by looking at the photographs of 20 women and 20 men. Then, 239 were asked to rate the same with or without odor.
Caroline Allen, the lead author of the study, said that those men wearing the deodorants had a confusing response. Men were rated more masculine when only women rated. It turned out that only women think that men wearing deodorants are better than those not wearing. Moreover, those who are already masculine, deodorants do not make any difference.
“This means that men are able to use deodorant to artificially raise their game so to speak, leveling the playing field by making themselves comparable, at least as far as odour is concerned, to more masculine men.
Female ratings between male facial and odour masculinity were not apparent when tested about the fragrance of the body odour. Moreover, variations in the ratings of male odour masculinity and varying levels of face masculinity were not present in the sample of fragranced body odour. However, this was not the case in the ratings of female odours.
According to the Huffington Post, researchers said that the perception of masculinity and femininity differ in different cultures. It is still unclear whether a deodorant shows femininity or masculinity.
“We’re all aware that fragrances are often marketed as being feminine or masculine – take Old Spice for instance, who have recently parodied this with their hyper-masculine adverts, claiming that their product will allow you to smell like a super masculine guy,” said Allen.