This year customers will get to enjoy Cyber Monday deals a day in advance since Walmart has made the decision to kick-start the sale from Sunday onward.

A report by Reuters confirms that the largest retail chain will be rolling-out the deals right after Thanksgiving instead of waiting until early hours on Monday, as has been the tradition. It was noted that while the internet availability has only grown widely over the years, Cyber Monday fails to keep up.

“The customers have changed but Cyber Monday hasn’t changed with them,” Fernando Madeira, chief executive of told Reuters. “Now everyone has Internet.”

So, Walmart is going to up-the-ante and will be releasing all the Cyber Monday deals, on Sunday. These include  2,000 online-only promotions which will begin on Sunday, November 29 at 8 p.m. Eastern U.S. time.

Shoppers will have 500 additional deals to browse through, as compared to last year’s Cyber Monday deals from Walmart. An earlier start to Cyber Monday would also mean capturing more demand in face of competition from large e-commerce sites like Amazon.

Reportedly, retailers may witness a surge in online sales in 2015 with US expected to reach $3 billion for the first time this year. This would mean a rise of 12 percent in online sales from last year.

Many retailers have been making such moves to tackle competition and capture the demand with many promoting Black Friday deals weeks in advance. However, these is also a reverse trend being noted as Wral reported a few retailers are making the bold move to stay shut on one of the biggest shopping days of the year. Retailers including REI, Nordstrom, Marshalls as well as Costco won’t be starting off with the Black Friday deals on Thanksgiving.

Much like Walmart, Target will stick to schedule and open its door for eager shoppers on Thanksgiving Day.