Jeb Bush has a famous last name, probably one of the most notable last names in the history of the United States, in terms of presidential campaigns. Despite having two former US presidents in the family, Bush suspended his campaign only after three battles with his rivals. Let’s have a look at what might have gone wrong with his campaign.
Bush: The Last Name
While he might have tried using his last name in his favour, it worked against him. His advisers presumed people were aware of his achievements as a Florida governor between 1999 and 2007. He called himself his “own man” a year back, but did exactly the opposite during his campaign.
According to CNN, he used his “front row seat.” “What we’re seeing right now on both sides of the aisle is the country is not rushing to have a repeat of Bush vs. Clinton,” said Leslie Sanchez, who served in the George W. Bush administration.
While most people suffer from the lack of money, Bush suffered from an overdose. He managed to raise more than $139 million (US$100 million) in just six months in 2015. Even though raising that amount was significant, it took him away from other important things.
Outside adviser Vin Weber said that period could have been used to “introduce him as a unique brand.” According to him, though it was not an obvious mistake, it was a mistake “in retrospect.”
The “one factor,” which may be defining this year’s US Republican battle, is Donald Trump. He is practically an outsider, who has managed to upset political veterans in his party. Trump, who is apparently full of vigour and vitality, called Bush a “low-energy” politician.
Underestimating Trump may be one of the main reasons behind Bush’s fall. Some of his advisers asked him not match Trump’s aggression as the real estate businessman did not stand a chance, according to the Washington Post. He was asked not to get “into a pigpen with a pig,” while some others discouraged him not to “wrestle with a stump.”
One may wonder now if Bush should have done otherwise.
Bush’s Chief Strategist Sally Bradshaw feels tackling Trump is difficult for any “solutions-oriented conservative.” “Donald Trump channelled the worst fears, frustrations and anxiety of voters, but he also magnified those same feelings,” Bradshaw said. “He was never going to be an angry guy—and voters wanted angry.”