Tourism Australia released its latest 360 degrees virtual reality video about the country’s unique aquatic and coastal destinations with the criticised Chris Hemsworth’s voice-over, the magazine D’Marge reported.
The video features Australia’s white sand beaches and underwater marine creatures.
Through 3D virtual reality, you can tour the actual places in Australia. Some of the places featured in the videos are the Gold Coast, the ACT, the Biddlecombe Cascade in Northern Territory, Tasmania’s Port Lincoln and Fortescue Bay and Victoria’s Great Ocean Road. The videos are all uploaded in the official website of Tourism Australia. There are already nine video clips to view.
New International Tourism Campaign
The new campaign, “There’s Nothing Like Australia,” was officially unveiled in New York on Australia Day. The event was attended by Australia’s Foreign Affairs Minister Julie Bishop. The goal of the campaign is to immerse the international community in tourism’s “virtual reality” by showing them 3D images of Australia’s coastal destinations and lure audiences to become visitors of the country.
Tourism Australia states that it will spend $40 million in the next six months to disseminate the new campaign which has already started in the United States in a joint campaign with Virgin Australia. Other key international markets such as UK, China, Japan, South Korea, Singapore, Indonesia, India, Malaysia and New Zealand will be targeted soon.
Chris Hemsworth: Global Ambassador for Tourism Australia
In a media release, Tourism Australia Managing Director John O’Sullivan said that Chris Hemsworth would provide an authentic Australian voice to help tell the country’s story internationally.
“Chris truly embodies the Australian way of life and his love of his home country, will all its natural beauty, makes him an ideal ambassador,” O’Sullivan said.
The current tourism campaign focuses on the country’s world-class aquatic and coastal experiences to which Hemsworth subscribes to, affirms O’Sullivan.
“From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign,” O’Sullivan added.