No need to tickle the gray matter anymore on “which is the best country in the world ?” Germany has been announced as the best ever country, according to the reports released during the annual World Economic Forum in Davos, Switzerland.
The country was surveyed on certain qualities of entrepreneurial development, bilateral and multilateral relations, cultural stability and flexibilty, business-friendly policies and economic agendas, sustainability in living standards and consumer’s spending power.
The global survey was conducted through 16,000 people worldwide. They were given a set of attributes to record the data of 60 countries. Later the process was categorized into adventure, power, entrepreneurship, cultural influence, economic growth, global citizenship, heritage and quality of life.
The study was done in collaboration between, U.S. News & World Report, New York-based strategic brand consultancy BAV Consulting and the University of Pennsylvania’s Wharton School of Business
Ad firm WPPs Chief Executive Martin Sorrell said, ““How a nation is perceived outside its borders is critical to its success,”
“Smart, thoughtful and responsible administrations pay attention to image and reputation, because a better image contributes towards more foreign direct investment, more tourism and a ‘made-in’ or ‘created-in’ premium,” Sorrell said. The firm is subsidiary company of BAV.
The criteria of ‘spending power of the consumers” helped reached the conclusion.
According to Best Countries rankings, Germany has succeeded Canada at 2nd , United Kingdom at 3rd and United States at 4th pedestals. Other countries in Top 10 are Sweden, Australia, Japan, France, Netherlands and Denmark.
Germany scored satisfying figures in all categories, except “adventure” with poor ranking, 45 out of 60.
US News & World Report praised Angela Merkel’s global political appearance and her sustainability in making Germany a best country.
“Germany’s ascendance as a world leader comes largely from the work of Merkel,” the report states.
“Only the third German since World War II to hold the chancellorship for a decade or more, Merkel has shown decisive leadership on several issues.”