Earlier this year, Sony released the all-new Xperia X series and replaced the previous flagship Xperia Z series. According to a report from China, the company intends to scrap the Xperia C and Xperia M series of smartphones.
Some presentation slides have been shared by Eprice, showing that Sony will be shifting its focus toward the Xperia X series. In one of it’s leaked slides, it shows the “X” logo for the 2016-2018 “Chapter 3” in its roadmap. The chapter named “smartphone + loT & cloud” signifies the Xperia X range as “new communication”. The logo is also used in other slides for promotional material and branding.
The Xperia C series and Xperia M series smartphones have been scrapped as Sony intends to focus on the new Xperia X range. Back in February, the company announced that it will not be producing Xperia Z smartphone this year, and that it will be replaced by the new Xperia X series in the future.
At MWC 2016, Sony revealed that the re-branding of Xperia is aimed at an ecosystem of connected devices. At the event, Sony launched Xperia X along with the Xperia X Performance and Xperia XA smartphone. The company also said that these devices will go on sale from summer 2016, notes NDTV.
From earlier this month, the company stated taking pre-orders from the Netherlands, Italy, France, and Sweden for Xperia X Performance. The company said that the units will be available from early July and will be priced at EUR 699 (AU$ 1076). Meanwhile, Xperia X will available in selected European countries and will be priced at EUR 599 (AU$ 922). On the other hand, Sony Xperia XA is expected to go on sale in late June with a price tag of EUR 299 (AU$ 460).