Samsung has unveiled Gear Fit2 in Australia, and it is launched at much cheaper price than Fitbit’s latest fitness device. The price of the newly launched device matched the cost of the Microsoft Band 2.

It was announced earlier this week, and it is claimed to “stands up to any product in the market”. With cheaper price Samsung Gear Fit2 takes on market leader Fitbit and rivals Jawbone, Microsoft, and Garmin.

Samsung’s new fitness device costs $289 which is $80 cheaper than Fitbit’s latest device, while the standalone GPS device would cost more than $100.

Vice-President of Samsung Australia mobile, Prasad Gokhale had noted that the second generation fitness-tracking device has the capacity to take on growing number of wearable tech-savvy fitness buffs in Australia.

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 “The first Gear Fit was extremely well received but in the last 18 months the fitness market has just exploded,” said Gokhale. “The market for devices below $400 is just going gangbusters.”

The Gear Fit2 is available in Samsung stores and online today, having standalone GPS touchscreen, and it has a 1.5-inch touch screen. It is important to note that Google Android devices will be powered by with Kitkat software and above, notes News.com.au.

 “Notifications are critical. This device will compare well to any other product on the market,” said Gokhale. He later added, “I believe our product at least warrants a look.”

Fitness-tracking technology has created substantial promotion and the Guinness band. It will be shipped with 4.8million fitbits and the 19.7 million wearables which take on Fitbit and 9,00,000 Garmin running watches, notes Tech Times.

It would be no less to say that Australians have a huge appetite for the Pacific device. Steve Morley fitness technology of First Asia-Pacific, which to almost 15 percent of the country last year. Users are suggesting 1.4  million.

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French President of Fitbit Asia Pacific vice-president Steve pointed out that 90 percent of which were fitness trackers.