The Academy Awards sued a marketing company over gift bags for the upcoming Oscars.
Lash Fary, also known as Distinctive Assets, face a lawsuit from the Academy at the California federal court this week.
The company is blamed for tarnishing the goodwill of the Academy by making media stories centered on the “less-than-wholesome nature of some of the products contained in the bags,” The Hollywood Reporter reported.
The Academy stressed that it has no affiliation with the said gift bags. The bags reportedly contain merchandise including sex toys, a marijuana vaporizer and a “vampire breast lift,” USA Today reported.
The lawsuit stated: “Deeply concerned about the confusion Distinctive Assets was spreading, the Academy’s legal counsel wrote Distinctive Assets on or before February 17, 2015, to inform it that it ‘is critical that no one be confused into believing that your gift bags are associated with or have any connection with the Academy.”
The lawsuit accused Distinctive Assets of trademark infringement and dilution as well as false advertising. The Academy demands the company to stop its false advertisement and wants damages equal to three times whatever profits the company earned from the sale of the bags.
According to USA Today, Lash Fary sent out last week press releases boasting about its 2016 “Everybody Wins at the Oscars” Gift Bag. The newspaper also cited the press release issued by Nicole Bryant of 3d Public Relations & Marketing which stated: “This year’s record-breaking gift bag is worth over $200,000!”
The Academy Awards’ list of nominees this year sparked controversy over its lack of diversity. There have been calls to boycott the awards night. Academy President Cheryl Boone Isaacs recently announced changes and reforms in Oscars structure and voting regulations.
The Hollywood’s biggest awards night will be held on February 28 at Hollywood’s Dolby Theatre. It will be televised on ABC and will be hosted by comedian Chris Rock.