Diet experts will swear by the fact that bread never helps weight loss. However, Oprah Winfrey begs to differ. In a new commercial for Weight Watchers, the famous talk show host has spoken about her 26-pound weight loss despite having bread every single day. “I love bread,” says Winfrey in the new commercial. “That’s the genius of this programme. I lost 26 pounds and I have eaten bread every single day,” she says, reports The Guardian.
The 61-year-old billionaire even tweeted the new commercial, only to get a mixed response from the twitterati. While some tweets were appreciative, others were just sceptical about the whole “eat-bread-lose-weight” concept. Despite of this scepticism, AOL reports that the Weight Watchers stock has witnessed a surge of 20 percent, closing at US$13.29 (AU$18.89) a share. The Weight Watchers’ stock was trading at stock was trading at US $11.35 (AU$16.12) a share before the tweet.
According to AJC.com, the Oprah and Weight Watchers partnership was announced in October which had resulted in a surge in the company’s stock prices. “She’s known as someone who wouldn’t endorse a product that she doesn’t use herself, that she doesn’t believe in,” said an analyst for Craig-Hallum Capital Group.
AOL informs that Oprah Winfrey had announced at the time of partnership that Weight Watchers gave her the tools to begin to make the lasting shift that so many women struggling with weight have longed for. “I believe in the program so much I decided to invest in the company and partner in its evolution,” she said.
Although we may not be able to prove the weight loss, CBS Boston reports that Weight Watchers has definitely made changes to their existing programs and weight loss plans to factor in the message of living a healthy and happier life as advocated by Winfrey in the commercial.
The carb-confession has indeed made Winfrey richer in health as well as wealth. According to AOL, she earned a whopping US$12.5 million (AU$17.8 million), or roughly US $3 million (AU $ 4.26 million) an hour. She already owns 10 percent of Weight Watchers with 6.4 million shares, states USA Today.