India is watching more porn than ever.

A recent survey by one of the world’s largest adult website, Pornhub, says that India have knocked out Canada in 2015 in visiting the website, NDTV reports.

In its annual review of how the world watches porn, Pornhub found out that India recorded a higher average time spent on watching porn – at 9 minutes 30 seconds. The United States of America averaged 11 seconds higher than last year, and India saw a rise of one minute on the average time spent on the adult website since last year.

India however ranks third — behind the U.S and U.K., in the overall consumption of adult content on Pornhub.

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Pornhub

The report has done an extensive analysis on how the world watches porn, and the results are an eye opener for adult content streamed worldwide. The review saw an increasing rise in smartphone content viewing.

“More and more, we are finding that our users are opting for mobile devices like smartphones and tablets when they visit Pornhub,” the website was quoted in the Tribune.

“In fact, visits from smartphones alone now account for 53 percent of traffic shares, up from just 45 percent last year. Only 36 percent of Pornhub traffic originates from desktop computers worldwide,” the review noted.

Bollywood actor and former pornstar Sunny Leone remains the most watched person on the website and “Lesbian” is the most searched term in 2015. In the comments section however, “love” remains the most used word.

Pornhub recorded 21.2 billion visits in 2015 which translates to 40,000 visits every minute or 2.4 million per hour.

The website also noted that the viewing is highest during 9-12 pm, after which the viewing is hardly anything. While the majority of viewing happens in the night, viewing in the afternoon during weekdays saw a drastic rise.

“The peak in the afternoon indicates that people are likely logging on at work. [Maybe 4pm is] when they want to rest their brains perhaps and look for distractions?” NDTV quotes psychologist and sex therapist Dr Laurie Betito as saying.