Johnson & Johnson (NYSE:JNJ) Vision Care launched 1-Day Acuvue Define contact lenses at the SECO (Optometry Conference).
The lenses were created to enhance the natural color of the eye, a business representative told Primary Care Optometry News, by using a “limbal ring” to make the sclera look whiter and an “iris-inspired” design pattern.
Three accessible lens types range between subtle to more sensational: natural sparkle, natural shimmer and natural radiance.
Lenses are available to practitioners all over the country this week in plano and 1 D to -9 D, in a daily disposable modality.
We reached out to a local practice here in Spring, Tx and were told that they are considering it but unsure of the patient demand.
The lenses use the Acuvue Moist platform, as well as the pigment is embedded in the lens rather than the surface to optimize relaxation, the company representative said