Japan’s Yamaguchi Prefecture has claimed itself to be ‘the new Australia’ as it has a similar shape with a geographic outline reminiscent of Australia.
The prefecture, with a population of around 1.5 million people, is marketing itself as would-be Tasmania. It is located at the southern tip of the main island of Honshu, Japan. Some of the features in the prefecture seems to have similarities to that of Australia. Japan has a 300-year-old Kintai Bridge, stretching across Nishiki River. This structure has been compared to Australia’s Sydney Harbour Bridge.
Australia though is huge in size, while Yamaguchi only takes about an hour to take a drive from one of its side to the other. However, the marketing department for Yamaguchi takes this as a positive sign. It says that a smaller size will help tourists save their precious time without letting them sit in a vehicle for hours.
The local council of ‘the new Australia’ is aiming at attracting Japanese tourists to its place by marketing itself as an antipodean country. “For people who can’t go to Australia, let’s enjoy the mood of Australia in Yamaguchi,” the prefecture website stated. The website has compared a lot of landmarks in Australia to its local landmarks to attract tourists to the destination.
The council has compared the rock formations of the Akiyoshidai plateau of the prefecture as Australia’s Uluru. In addition, it has claimed that Australia’s baobab trees are similar to Japan’s camphor plan species. Additionally, Yamaguchi also features a specimen of the variety that is over 1,000 years old.
Australia’s The Great Barrier Reef, one of the Seven Wonders of the World, also has a Japanese counterpart. It is the world’s largest colony in Yamaguchi called the Japanese Daisy Coral.
The ABC quoted Yamaguchi Council’s spokesman as saying that the marketing the prefecture as ‘the new Australia’ came up around four years ago, but because of social media giant Twitter, the website’s promotion has received extra traffic in recent times.