Netflix is planning their next move against those who access content outside their region. The online streaming provider is hoping to prevent customers from using “unblocking” proxies.
In a blog post, Netflix’s Vice President of Content Delivery Architecture David Fullagar addressed the issue. He said that technical tricks will not work anymore in the coming weeks.
“To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies.”
Fullagar did not mention any kind of technology to end the “geo-dodging” practice.
As mentioned on Sydney Morning Herald, some customers use VPNs, proxy servers and smart DNS services. For example, Getflix offers services which allow users to appear in a different country for the services they use. Thus, customers are able to switch between content libraries.
Reuters reported that the practice is not entirely illegal. However, “geo-dodging” is against Netflix’s term of services. Gartner’s Brian Blau said the company has a “responsibility to content owners to only show that content in the geographies for which they have a license.”
Fullagar recognizes the need to make content available in all regions. However, doing such will take time.
“If all of our content were globally available, there wouldn’t be a reason for members to use proxies or “unblockers” to fool our systems into thinking they’re in a different country than they’re actually in.”
“We are making progress in licensing content across the world and, as of last week, now offer the Netflix service in 190 countries, but we have a ways to go before we can offer people the same films and TV series everywhere.”