Has Netflix bowed down to its consumers after all? The company has developed a solution to ensure that streaming remains value for money because of backlash from Aussie subscribers. ANN had reported earlier that the online streaming provider was planning to prevent customers from using “unblocking” proxies. Netflix wanted to stop customers from accessing content outside their region.
“To address this (consumers accessing content outside their region), we employ the same or similar measures other firms do,” Netflix’s Vice President of Content Delivery Architecture David Fullagar had said in an official company blog.
“This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies,” he added.
This led to an immediate reaction from the company’s Aussie subscribers. News.com.au states that Australian customers felt these changes made their subscriptions worthless because the local Netflix catalogue has approximately just 10 percent of the US library. As a result, they threatened to cancel their accounts which may have forced Netflix to rethink their decisions. It is now in the process of creating 600 hours of original programming, which will be syndicated globally across the service.
According to EW, Ted Sarandos, chief content officer of Netflix, made a statement at the Television Critics Association’s press tour in Pasadena. “We’re going to spend in 2016 about $5 billion dollars (AU$7.2b) on content on a P & L basis, which means about $6 billion (AU$8.7b) in cash,” Sarandos said.
And in a bid to show that they mean every word of it, the streaming company has released premiere dates of 13 shows that we can expect in 2016.
- “Love” — Premieres globally on February 19, 2016
- “House of Cards” — Season Four on March 4, 2016
- “Flaked” — Premieres on March 11, 2016
- “The Ranch” — First 10-episodes premiere globally on April 1, 2016
- “Lost & Found Music Studios” — Premieres globally on April 1, 2016
- “Unbreakable Kimmy Schmidt” — Season Two on April 15, 2016
- “Kong: King of the Apes” — Premieres globally on April 15, 2016
- “Marseille” — Premieres globally on May 5, 2016
- “Grace and Frankie” — Premieres globally on May 6, 2016
- “Word Party” — Premieres globally on June 3, 2016
- “Orange is the New Black” — Season Four on June 17, 2016
- “Stranger Things” — Premieres globally on July 15, 2016
- “The Get Down” — Part-one premieres globally on Friday, August 12, 2016