Netflix just can’t put an end to its woes. Recent reports reveal that Netflix’s rival, Australian streaming company Stan, has signed a multi-year content deal with premium US network Showtime. According to News.com.au, this partnership gives a big blow to Netflix as it will give Stan exclusive rights to “House of Lies,” “Weeds,” “Penny Dreadful,” “Dexter,” “Californication” and the new season of “Twin Peaks.”
Sydney Morning Herald notes that the agreement is the most significant content licensing deal in recent Australian television history. Mike Sneesby, Chief Executive of Stan said that “Showtime is one of the world’s greatest creators of television programming, and we are delighted to enter this long-term partnership, cementing our position as Australia’s leading local SVOD service.”
SVOD is short for Subscription Video-on-Demand. “The deal with Showtime rounds out an amazing first year for Stan, with more than 1.5 million Australians having used the service across almost 700,000 subscriptions since our launch,” Sneesby added, reports News.com.au.
“We’re excited to expand the international footprint of Showtime in a big way in Australia with Stan, and build on our relationship with their corporate parents Nine Entertainment Co. and Fairfax Media,” Armando Nuñez, president & CEO of the CBS Global Distribution Group said. “The growth of SVOD services internationally has created a huge demand for premium content globally. Showtime’s prestigious brand and growing portfolio of programming align perfectly with this marketplace,” he added.
ANN had earlier reported that Netflix had decided to block Australian customers who accessed data outside their region. The news received negative feedback from Aussie customers who thought their Netflix subscriptions would not remain value-for-money should these blocks become a reality. This led to threats of cancelling Netflix subscriptions, following which the company announced that it is investing in globally licensed content. However, at the same time, Netflix had started locking out consumers who were circumventing geographical blocks.
Stan is an Australian streaming company that is owned by StreamCo. StreamCo is a joint venture between Nine Entertainment Co. and Fairfax Media.