Posters have been an important part of marketing for movies because it is an easy medium to spread the word on when a film will hit theaters.
However, this marketing strategy has its drawbacks when it comes to different cultures in the world.
In a report by Time, movie posters of the film “The Hunger Games: Mockingjay – Part 2” in Jerusalem and Bnei Brak differs from posters hung around the rest of the world.
The magazine cites that while the original poster for the film shows Katniss Everdeen (Jennifer Lawrence) with her bow and arrow, posters in the two Israeli cities only feature a fiery crown.
Cinema Blend quotes a local PR firm responsible for promoting the “Hunger Games” sequel in saying:
“We discovered that public posters with the image of a female are often torn down in Jerusalem, while Bnei Brak does not allow posters with female images.”
The website further points out the irony in banning the images because the character Katniss is supposed to stand as a “visual representation of rebellion” and a “symbol of hope that the eventual actions of the rebellion can do away with tyranny and dissent.”
However, although the issue is a vulnerable subject for protests, Variety clarifies that the film’s Israeli PR company is the one that decided on the poster change and no intervention by the governments of the two cities occurred.
Variety quotes Liron Suissa, VP of Marketing for Nur Star Media, in saying:
“Unfortunately we are subject to unofficial coercion that forces us to be more careful. We have had endless vandalization, and clients prefer not to take the chance. We allow everything, but we recommend hanging another visual when necessary. The decision is the client’s.”
Still, although the reason for removing Lawrence from the posters may be infuriating, Cinema Blend points out that it will not do the film any harm because the series have a huge fan base and Lawrence is one of the industry’s biggest names today.
“The Hungers Games: Mockingjay – Part 2” premiers today, November 20, in the United States and internationally.