The world celebrated International Women’s Day yesterday. Globally, the celebrations centered on reducing gender equality. Australia and New Zealand Banking Group, popularly known as ANZ, took the opportunity to address the issues of equal pay for equal work irrespective of gender in the run up to International Women’s Day.
ANZ is one of Australia’s big banks. The group released a clever video as part of their new campaign called “#EqualFuture.” The campaign has two video clips. The first is entitled “Pocket Money #equalfuture.”
The video “Pocket Money #equalfuture” features a bunch of boys and girls doing some household chores. They receive reward or pocket money for their work. The catch is, girls are paid less than boys. Vogue reveals that on being questioned about the injustice, an adult explains “that’s just the way it is” off camera.
While the issue of financial inequality is beyond the understanding of kids, their simple and innocent question “Why does he get $5?” is difficult to answer even for experts. The video has provided a platform to create conversations that can help everyone take steps to do away with such inequality.
According to SheKnows, the Australian Council of Trade Unions (ACTU) recently released their Gender Pay Gap report that reveals a shocking fact. The report has found out that in most cases, women experience financial inequality since childhood when they start getting pocket money and this just escalates through time.
ABC News reports that Ged Kearney, ACTU President said that young girls get 11 percent less pocket money than boys. “At every single stage girls’ and women’s pay is way behind that of boys and men. I mean it’s a really shocking reality considering it’s 2016. It’s absolutely breathtaking when you consider that women who graduate with a bachelor’s degree can expect to earn $1.5 million less over a lifetime than men with the equivalent qualifications,” he added.
Women earn 17.2 percent less than their male counterparts despite making up for more than 40 percent of the workforce.
ANZ’s own research has revealed that they are subjected to a seven percent wage penalty when they return to work after a year’s parental leave. They also spend double the time on unpaid work than what their male colleagues would.
No wonder, the video has a young girl saying, “If I was a Prime Minister, I would make it illegal.”
“It should be flat out illegal. I’m not joking. I’m not being unreasonable,” she adds.