KFC introduced a literally finger-licking edible, fried chicken-flavored nail polish in Hong Kong. The fast-food chain tagged its new product, “Finger Nail Lickin’ Good.”
According to AdWeek, the food chain will release two variants of the nail polish – Original and Hot & Spicy – as a promotion in KFC Hong Kong.
Mugglestone added the nail polish was a way “to remind the younger generation” of “the great taste and good times the brand stands for.”
Ogilvy & Mather developed the nail polishes using McCormack spices. Both flavours are sparkly and edible, but the Hot & Spicy is a brighter orange while the Original is chicken flesh-coloured, People magazine noted.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong,” Ogilvy creative director John Koay told AdWeek.
The company also released a music video promoting the latest product. The clip hopes to lure people to stop by their nearest KFC in Hong Kong and sample the nail polishes. They can vote for a flavour they prefer to go into mass production. Apparently, “neither” apparently is not an option.
Fox News wrote KFC is not the first company to turn its product to cosmetics. Kid Licks manufactures organic edible nail polish in flavours like Beet Red and Sour Carrot Orange. The chicken chain hasn’t said exactly what’s in its polishes but Kid Licks uses corn starch and acacia to keep their finger paints sticky and shiny.
KFC Australia earlier grabbed the headlines after the chain tweeted a photo of a man and woman on a couch with the message: “WARNING: #NSFW. Something hot and spicy is coming soon…”