Kendall Jenner made a grapefruit look sensual in the recent Calvin Klein campaign. Now it’s an ice cream! Her recent campaign with Magnum features a series of shots where she is holding the ice cream near her lips. Does it remind of people of the “tulip to lips” shot from Calvin Klein’s “Erotica”?
Kendall Jenner has teamed up with Unilever for its Magnum range of ice cream. She is promoting their delish new Magnum Doubles in the summer campaign. The “Dare To” campaign has Jenner telling the audience to be who they want to be and to take time for pleasure.
One of the shots features Jenner with her finger in her mouth. She is seen holding the Magnum ice cream near her lips while looking directly into the camera, states Mirror. It is not exactly the same as her Calvin Klein shot. However, the image can surely remind viewers of her sultry “tulip to lips” pose from the “Erotica” campaign.
Some other shots include one with Jenner wearing a swimsuit and a see-through gown and another that has her sporting summer denim shorts and a skin tight vest top. Both shots focus on her long pins and her good features.
Campaign Live reveals that the latest Magnum campaign is an effort by Unilever to boost its digital marketing for the brand.
“It allows us to behave like a publisher, generate conversations around Magnum Cannes, maximise exposure and ensure that the link back to our brand new product, Magnum Doubles, stayed front and centre,” said Zoe Eungblut, global senior digital brand manager at Unilever.
Jenner is currently in Cannes where Magnum is promoting their ice cream, states Just Jared. The social media supermodel walked the red carpet in a chic white Emilia Wickstead jumpsuit. It was part of the photocall for the brand for which Kendall Jenner is a global ambassador.
She was later seen at the Magnum beach party, informs Perez Hilton. She was wearing a risqué Versace dress that featured a really plunging neckline and extreme slits. She finished her look with a bright orange-red lippy, strappy heels, and a slicked-back do.