In an attempt to sway the folks away from the competition that offered bigger screens and dynamic designs, Apple had to reinvent the iPhone 6. It needed to offer what people needed in a smartphone, and Cupertino easily delivered on it. However, it came with a severe trade-off, making a large fraction of iOS users opting not to upgrade and settle with their 4-inch iPhone 5 variants.
According to analytics service provider Mixpanel, there are about 33.3 percent of activated iPhones that only feature a 4-inch display. Nineteen percent accounts to iPhone 5s owners, eight percent for iPhone 5’s user base, and the iPhone 5c equates to 5.4 percent of the total share of all iPhones.
What does this data mean? Well, the numbers confirm that a third of the total active iPhone users still prefer either a smaller 4-inch display and aren’t in a hurry to jump ship to the bigger variant or they very much like the form factor of the devices preceding the iPhone 6. Factoring in the users of iPhone 4s and other older 3.5-inch iPhones would translate to a rough 40 percent. This means that a large portion of the iPhone’s total user base is still hesitant to move up to a newer model, which could have translated into revenue.
There are relatively plenty of reasons why people prefer to keep the device they own. There’s the factor in price, form factor, design, you name it, but in this case, it’s mostly because of the newer display size. Many people are looking to upgrade their handsets. However, there’s just no proper iPhone to cater to such users at the moment.
Apple may have seen this too late, and in an effort to fix it plans to release the purported iPhone 5se that features the latest iPhone’s hardware and specifications, albeit with at least a 4-inch display to cater to the users’ general demand for a more compact iPhone.