One of the leading Audio Hardware Engineers from Microsoft HoloLens, Nick Thompson, was hired by Silicon Valley Giant, Apple, hinting that the company is getting their hands on Augmented Reality.
“Based on recent acquisitions of augmented reality companies, hiring of a key Microsoft Hololens employee, and conversations with industry contacts within the virtual and augmented reality spaces, we believe Apple has a team exploring the AR space,” Munster said in a note to clients today, as reported by Street Insider.
It is probably not the first hint that Apple is interested in Augmented Reality. Apple had previously acquired AR company Metaio, a firm behind the augment reality based software which gives you information about places and buildings through your camera and Maps API. Back in 2013, the company had acquired the 3D body sensor making company – PrimeSense.
According to phonearena, Apple will be testing their AR research on Apple Maps, although this new technology can also be used with the Apple TV which can enhance the home entertainment.
Google is one step ahead of Apple with its Google Glass, while Microsoft is two steps ahead with its Microsoft Kinect and Microsoft HoloLens. Apple’s improvement over AR sector is still slow, but it seems promising to imagine how the company can use their technology in their various lines of devices.
Apple seems set to launch iOS 9 next week with new lines of iPhone Devices and Apple TV, yet there are no signs of launching AR based Apple maps in this upcoming event. Based on the developments and the word going around, chances are fans may hear something more about the company’s AR efforts sometime later this year.