Bonds, the Aussie clothing and underwear company for men, women and children, recently unveiled another “Fancy” model in their line-up. It’s none other than Australian rapper and songwriter Iggy Azalea. Iggy, whose real name is Amethyst Amelia Kelly, will join other famous faces including Bonds models Miranda Kerr, Rachael Taylor, Ruby Rose, Jack Vanderhart, Samara Weaving, Elyse Taylor, Kelly Gale and Sarah Stephens to celebrate the company’s 100th year anniversary.
The Bonds official blog states that Iggy will be the face and body that will launch the brand’s new Basics range. Bonds also mentions that the Basics range mixes Australian wildflower and tropical prints with basic black-and-white underwear.
“To further mark our 100th birthday, Iggy fronts BONDS100 our new basics range that’s anything but basic. Instantly recognisable, BONDS100 features statement-making monochrome, logo waistbands and eye-popping prints that are sure to liven up any wardrobe,” read Bonds statement on the blog.
Two photos of Ms. Azalea were posted on the said blog, including one that shows her wearing a colourful and printed bra with black panties. The Bonds brand can be seen along the garter of her panty and on the outline of her bra. Iggy wore her hair down for this picture. She can also be seen wearing a gold necklace with the words Bonds 100 on it. A matching chain bracelet, gold rings and a gold jacket completes her look.
Another photo of Iggy is seen in the Bonds blog showing her wearing a gray top with a printed Bonds panty. It is as colourful as the bra that she wore on the other photo. Iggy is also wearing a chain necklace. Her hair is pulled back into a ponytail and she is wearing pink lipstick.
The 24-year-old Azalea is a perfect fit for the Bonds brand because she was born in Sydney and she grew up in Mullumbimby, New South Wales. Aside from that, she is a very successful rapper with numerous hit songs under her belt including “Fancy” featuring Charli XCX, “Black Widow” featuring Rita Ora, “Beg for It” featuring MØ and “Trouble” featuring Jennifer Hudson.
Iggy has also collaborated with other musicians such as Ariana Grande (“Problem”), Jennifer Lopez (“Booty”) and Britney Spears (“Pretty Girls”). Plus, Azalea is an actress and a host (MTV’s “House of Style”). She made a cameo appearance in the film “Furious 7” as one of the female racers in a scene with Michelle Rodriguez.
There will be a pre-release of the BONDS100 range online and in stores soon. Interested customers are encouraged to sign up at Bonds & Me to get the latest updates about Bonds and its famous endorsers. Click here to watch videos from the Bonds official YouTube channel and click here to check out the brand’s official website.
Watch The BONDS100 ft. Iggy Azalea Video Below:
CREDIT: YouTube/ Bonds Australia